The feeds to your blog are a great way to keep visitors coming back to your site. Make sure that your RSS feed button is placed prominently: I suggest 2 strategic locations, one at the top of the editorial section, one in the footer of the page (they will be easy, but out of the way). To that, add another link/button just after the last words of each individual article (to catch the eye of the reader before he/she leaves).
In any case, always use the standard logo, since readers will be looking for it, and it catches the eye.
Also, make sure that the HTML headers of your pages point to your site RSS feed: It ensures that RSS-aware browsers like Opera or Firefox will find/recognize it.
Here is the example extracted from this real web site:
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<LINK REL="alternate" TYPE="application/rss+xml" TITLE="RSS (English)" HREF="http://feeds.feedburner.com/ywantvisits-en">
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<LINK REL="alternate" TYPE="application/rss+xml" TITLE="RSS (Français)" HREF="http://feeds.feedburner.com/ywantvisits-fr">
Easy to follow to get the following RSS orange icon in the address bar of your visitors browser.
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