Advertising is a great way to produce a revenue stream out of the visits to your web site, even with a relatively small traffic. But more is not better. Too many ads will shy visitors away and will hide your own content (The real reason visitors come and see your site).
It is a good thing that Google limit publishers to a maximum of 3 ads per page, but they also have good statistics and, if you use ‘channels’, you will be able to detect the most efficient ad locations and ad types. Try several, and keep only a few, the most productive ones. And if Google is more productive than an affiliate program, keep only the best.
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